Adidas gave us the task to design a packaging that would show one of their most important launches of the year. Ultra Boost X are sneakers specially designed for women and their feet, so that was the starting point for the name of the product. That’s why we decided to use the letter X and turned it into the main element to design the packaging and to hold the sneakers. We also draw upon the shape to design infographics that would explain the benefits of this model. We also use magnets on the sides so you could easily open and close the package without damaging the product inside.
Photography :: Wenz Hoppus, Carlos Rojas, Alex Freundt
Post Production :: Christian Vargas